ROI & Measurement Consulting
Stop guessing.Start knowing.
Kymata answers the two questions every major spend raises: should we do this, and did it work? We set what counts as success before the budget goes out, and measure the return after.
Best fit: companies doing $15M–$250M in revenue, where you own or answer for the budget.
Most dashboards don’t tell the truth.
They show activity: logins, clicks, traffic, pipeline, yet none of it tells you whether any of it is moving the business forward. Turning that activity into an answer takes a structure most reporting was never built with, and the gap costs more than most owners realize.
We build the measurement infrastructure you should already have.
A working system that connects what you spend to what comes back, and then tells you what to do with the answer. Not a dashboard you’ll check twice and forget.
Audit what you’re tracking (and what you’re missing)
We review your current reporting, identify measurement gaps, and map every major spend to whether you have a way to verify its return.
Define what “working” means
We build goal frameworks and success criteria for each initiative, graded and tied to the outcomes that matter to your business.
Build the tracking system
Dashboards, KPI definitions, attribution setups, and review cadences. The infrastructure that means you’ll never answer a budget question with “I think it’s working.”
Keep it working over time
Quarterly ROI reviews, ad-hoc analysis, and a sanity check before you greenlight the next initiative. So the answer stays “yes, I know” rather than “I think so.”
Kymata was founded by Grayson McCormick, a strategist with an advanced degree in pharmacoeconomics, the discipline of measuring whether a health intervention is worth what it costs. He directed strategy at two early-stage companies and now runs digital products inside a Fortune 100. Kymata applies the same discipline for companies that don’t have it in-house.
Start with one problem. Build to a full system.
Every engagement has a clear scope and a fixed price from day one. You’ll know the deliverable and the cost before we start, with no retainer waiting at the end of it.
You probably already know something isn’t working. Let’s figure out exactly what.
Twenty minutes, no charge. You describe what you’re trying to measure, we tell you whether we can help and what it would take. If the answer is that you don’t need us, we’ll say that instead.